Startedby

Founder & Product Builder · 2025–Present

Startedby is my product studio — a launchpad for building, testing, and shipping software products from concept through launch. What started as a consulting practice has evolved into something more like an indie lab, where I combine product strategy, design, and AI-powered development to bring ideas to life fast.

The AI Inflection Point

Before AI tooling matured, I had built 3 web applications across my entire career. In the last year alone, I've shipped 10. That's not a typo — it's the result of deeply integrating AI into every phase of the product lifecycle: ideation, prototyping, design, development, and go-to-market.

What I Do

I wear every hat: product management, AI engineering, UX/UI design, strategy, and marketing. For each project, I own the full stack — from identifying the opportunity, to building the product, to getting it in front of users.