I'm Trevor. I studied business at Cornell, spent a decade in enterprise product leadership, and now run Startedby — a product studio where I build, test, and ship software. In the last year I've shipped 10 apps using AI-assisted development.
My product studio. I use it as a launchpad to build, test, and ship software products — from concept through launch. In the last year alone, I've shipped 10 applications using AI-assisted development.
Led cross-functional product team for a financial intelligence platform used by Google, IBM, Microsoft, and Deloitte.
Founded and scaled a rental home furnishings platform. Tripled revenue relative to invested capital in first 2 years.
I've shipped 10+ apps through Startedby across web, mobile, and cross-platform. View all projects →
Performance is a system, not an event. And systems need to be measured. Chief Exec's daily score gives you the same kind of performance visibility that elite performers have always had.
· 7 min read · Chief Exec BlogI built the whole thing. It worked. And then I never launched it. Here's why — and what it turned into instead.
· 8 min read · Startedby SubstackWe walk into rooms full of potential — conferences, gyms, alumni weekends — yet most of us leave with a few small conversations and a handful of business cards we never follow up on. It's time for a different approach.
· 5 min read · Everyo BlogWhen you're building a native mobile app alongside an existing web app, the AI agent on project B has zero context about project A. Markdown files turned out to be the bridge.
· 8 min read · Trevor Goss SubstackFor more than a decade, publishers have relied on two primary revenue streams: advertising and paywalls. What publishers need now are supplemental revenue streams — ones that don't cannibalize their existing business, but add to it.
· 5 min read · Real Big Deal Blog