From PR Tool to AI Identity Infrastructure
· 8 min read · Startedby SubstackI built the whole thing. It worked. And then I never launched it. Here's why — and what it turned into instead.
Writing
Essays on product, startups, AI, and building things that matter. Collected from Substack, Medium, and elsewhere.
The End of Networking: Why Connection Now Needs a Different Tool
· 5 min read · Everyo BlogWe walk into rooms full of potential — conferences, gyms, alumni weekends — yet most of us leave with a few small conversations and a handful of business cards we never follow up on. It's time for a different approach.
Self-documenting architecture: how I use .md files to build across Replit projects
· 8 min read · Trevor Goss SubstackWhen you're building a native mobile app alongside an existing web app, the AI agent on project B has zero context about project A. Markdown files turned out to be the bridge.
A Supplemental Business Model for Publishers
· 5 min read · Real Big Deal BlogFor more than a decade, publishers have relied on two primary revenue streams: advertising and paywalls. What publishers need now are supplemental revenue streams — ones that don't cannibalize their existing business, but add to it.
From Weeks to Minutes: How RBD Reinvents the Publishing Process
· 5 min read · Real Big Deal BlogIf you've ever tried to get your company covered in the press, you know the pain. The traditional process takes one to two weeks — and that's if the stars align. Real Big Deal flips that model on its head.
Social Share: Publish Once, Amplify Everywhere
· 5 min read · Real Big Deal BlogPublishing an article is only half the job. At Real Big Deal, we think creating content for social media shouldn't feel like a second full-time job. That's why we built Social Share.
RBD.bio: Your Living Digital Profile in the Age of AI
· 5 min read · Real Big Deal BlogThe way the world finds and evaluates people and companies is shifting fast. AI tools like ChatGPT, Perplexity, and Bing Copilot are increasingly the first place people turn when searching for information.
Entities: The Context That Powers Everything
· 5 min read · Real Big Deal BlogWhen people use ChatGPT or other AI tools for the first time, they're often blown away by how much the system seems to 'know.' What makes that possible? Context. And the way we deliver it is through Entities.
Article Types: The Starting Point for Every Great Story
· 5 min read · Real Big Deal BlogWhen you sit down to write, the hardest part isn't typing words — it's figuring out where to begin. At Real Big Deal, we built Article Types to give you that same starting point.
Journalist Voice: Authentic Writing in the Age of AI
· 6 min read · Real Big Deal BlogMention 'AI' in a newsroom or PR strategy meeting and you'll usually get one of two reactions: excitement about speed and scale, or fear that it means generic, soulless content. Journalist Voice changes the equation.
PR Is the New SEO in the Age of AI
· 5 min read · Real Big Deal BlogFor the last two decades, backlinks were the holy grail of visibility. But in 2025, the rules have changed. AI systems don't care how many backlinks you bought — they care about what others say about you in credible media.
Introducing Startedby: An AI Studio for Better Ops
· 4 min read · Startedby SubstackWhat we're building, why it matters, and how AI is changing the way modern businesses actually operate. We don't touch your product — we re-engineer how your business runs.
How the Startedby Platform Works
· 3 min read · Startedby SubstackAI-powered business guidance. No decks. No fluff. Just answers. A free tool designed to help you analyze a business problem or validate a new idea.
Why I joined Startedby — and why 'AI-native' is more than a buzzword
· 4 min read · Trevor Goss SubstackA lot of companies are using AI right now. Very few are actually changing how they work because of it. We don't just use AI to build stuff — we use AI to run the company itself.
The Future will Require Flexibility
· 5 min read · Trevor Goss SubstackIn a world changing faster than ever, what we need more than anything else is the ability to change our mind. The future won't be about climbing a single ladder.
Business Cards on HQ
· 6 min read · Medium — For the WinRethinking the business card for a post-COVID world. It's not just contact info we care about — the business card is about status.
Habits & Habit Lists
· 6 min read · Medium — For the WinHow do peak performers do it? We do not rise to the level of our goals, we fall to the level of our habits. HQ helps you build and track systems that work.
Color
· 1 min read · Medium — For the WinNow you can customize your HQ a bit. While I'm personally a huge fan of minimalism, there are a lot of people who want to add some color in their day.
Contacts & Comms
· 4 min read · Medium — For the WinIt's who you know and what you've talked about. Peak performers keep track of their conversations — now you can too, in just 30 seconds.
Why build HQ?
· 4 min read · Medium — For the WinWe all aspire to greatness. HQ helps you achieve it. If you study the habits of peak performers, one common theme emerges: they all keep track of what they do.
Your Day
· 6 min read · Medium — For the WinThe first step to seizing your day is being able to see it. The centerpiece of HQ is the Day — a digital journal with linked records and structured prompts.
Moovin FTW
· 15 min read · MediumYou're reading the TOP SECRET plans for how Moovin is going to become a multi-billion dollar company. If you don't want to think big, stop reading.
We're looking for NoCode Experts, Makers, and Entrepreneurs
· 5 min read · Medium — Version1We're building a consulting firm focused on NoCode development that allows businesses to run faster, leaner, and more profitably. And YOU are going to be the star of it.
Progress-as-a-Service
· 5 min read · Medium — Version1How your portfolio companies can continue to 'build' despite the macroeconomic challenges of the era. We are ALL the Oakland A's.
Moovin Tech
· 11 min read · MediumThe secret sauce of building and scaling Moovin is its backend tech, which we call Moovin DB. This article is a deep dive into exactly what Moovin DB is, how it works, and what all we can do with it.
What is The Moovement?
· 1 min read · Medium — The MoovementI see a paradigm shift happening right now of how and where people are choosing to live. I started Moovin to develop services for other people experiencing these changes.
I thought I was building a startup to make hiring better. Now I'm building an agency to make hiring obsolete.
· 10 min read · MediumIn 2014, I started working on a product that represented a novel approach to solving one of the most challenging problems I'd encountered in life: hiring and getting hired.
We keep talking about diversity. We should be talking about bias.
· 6 min read · MediumThe reason companies lack diversity has nothing to do with the absence of talent. It has everything to do with the presence of bias.